Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova, an immigrant from Bohemia. In 1912, he launched his first plant dedicated entirely to the production of watches. Manufacturing watches at their factory in Biel, Switzerland, Bulova began a standardized mass production never seen in the world of watchmaking until then. In 1919, Joseph Bulova offered the first complete range of watches for men. The iconic visual style of his first popular advertising made its watches popular with the American public.

On January 10, 2008, Citizen bought the Bulova Watch Company for $250 million. Together they are the world’s largest watchmaker. Currently Bulova designs, manufactures, and markets several different brands, including: the signature “Bulova”, the stylish “Caravelle New York”, the dressy/formal Swiss-made “Wittnauer Swiss”, and the very popular “Marine Star”. In 2010, Bulova introduced the Precisionist, a new type of quartz watch with ultra-high frequency (262.144 kHz) which is claimed to be accurate to +/- 10 seconds a year and has a smooth sweeping second hand rather than one that jumps each second.